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"Branding is not just about being seen as better than the competition. It is about being seen as the only solution to your audience's problem." -- John Morgan, Brand Against the Machine
I am a business content copywriter. Unlike most business writers, I am a veteran of the nonprofit industry with more than 10-years of experience. As a former Executive Director of a nonprofit organization, I understand the complex process of development and the critical roles of public relations and marketing. My professional experience also affords me an understanding of what it means to be down in the trenches, raising awareness of a company's product, service and mission.
My clients are often overloaded and overworked, rushing from meeting to meeting and phone call to phone call. Most are simply stretched too thin and do not have the luxury of uninterrupted time to create business content. This is where I come in. I help to lighten the load by producing clear, compelling and impactful marketing materials based on sound research and powerful storytelling. My projects include, but are not limited to, social media marketing, web site content, newsletters, articles, brochures, blog post, ghostwriting, case studies, white papers, press releases, public service announcements and other scripted materials. As a business writer, I understand that my clients’ success is my success. I take the time to listen closely to my clients so that I truly understand their world, their needs, and the qualities that make them a unique company. I am a reliable partner that is driven by integrity and quality of service. I do what I say I will do. And I deliver it by the deadline. Ask me about Lead Marketing Books--The Mother of all business cards.
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